💰 Free Tool
Email Marketing ROI Calculator
Calculate the potential revenue from your email marketing campaigns. See exactly what your list could be worth.
Your Numbers
Estimated Monthly Revenue
$3,000
Annual Revenue Potential
$36,000
Return on Investment
2900%
Revenue per Subscriber
$0.30
per month
Revenue per Email
$0.037
per send
Funnel Breakdown
Emails Sent80,000
Opens16,000
Clicks2,000
Conversions40
How to Calculate Email Marketing ROI
Email marketing consistently delivers the highest ROI of any marketing channel — averaging $36-$42 for every $1 spent. But your actual results depend on your list quality, email frequency, and conversion optimization.
Key Metrics Explained
- Open Rate: Industry average is 15-25%. Above 30% is excellent.
- Click Rate: Average is 2-5%. Focus on making CTAs clear and compelling.
- Conversion Rate: Varies wildly by industry. Ecommerce averages 1-3% from email clicks.
- Revenue per Subscriber: A healthy list generates $1-3 per subscriber per month.
How to Improve Your Email ROI
- Segment your list: Targeted emails perform 3x better than batch-and-blast.
- Automate flows: Welcome series, abandoned cart, and post-purchase flows run 24/7.
- Clean your list: Remove inactive subscribers to improve deliverability.
- Test everything: Subject lines, send times, and CTAs all impact results.
Want to Hit These Numbers?
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