👀 Free Tool

Email Preview Text Generator

Create preview text that complements your subject line and drives more opens. The secret weapon most marketers ignore.

What Is Email Preview Text?

Preview text (also called preheader text) is the snippet that appears after your subject line in the inbox. It's your second chance to convince someone to open your email. Most email clients show 35-140 characters of preview text.

Preview Text Best Practices

  • Don't repeat the subject line: Use the space to add new information.
  • Keep it under 90 characters: Different clients show different lengths.
  • Add a call to action: Tell readers what to expect inside.
  • Create urgency or curiosity: Give them a reason to open now.
  • Test on mobile: That's where most emails are opened.

Related Tools

Subject Line Generator →Welcome Email Generator →A/B Test Calculator →

Every Detail Matters

Subject lines, preview text, timing, segmentation — we optimize all of it. Let's build your email revenue machine.

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